SMM · 01
SMM agency in Tashkent
SMM is a sales channel you can manage. Content strategy, production, community management and ads working together. Every post supports the funnel, from reach to closing the deal in DMs.
impact
// social media management per month, UZS
from 13.9M
InstagramTikTokTelegramYouTube
Timeline
monthly
Cases
17
Reply
15 min
Platforms
4 channels. Each with its own rules.
Each platform gets its own format, content, posting rhythm and metrics, adapted to its algorithm. Facebook runs together with Instagram through Meta ads: targeting, retargeting and the brand page.
IG
Reels + stories + posts + DMs
focusAwareness + leads
priceCPC from $0.30
TikTok
TT
Short videos + Live
focusVirality + young audience
priceCPC from $0.15
Telegram
TG
Channel + community chat
focusLeads + retention
priceCPC from $0.50
YouTube
YT
Long videos + Shorts
focusExpertise + SEO
priceCPC from $0.40
What's included
What our SMM service includes
Turnkey management of Instagram, Telegram, TikTok and Facebook, from strategy to reporting. The exact scope depends on the package.
01✓
Audit and strategy
We review your accounts, competitors and audience, then set the tone of voice, content pillars and KPIs.
02✓
30-day content plan
Topics, formats and publishing dates for the month ahead. We agree the plan with you before the shoot.
03✓
Shoots and Reels
8 Reels a month in Base and 12 in Business. One or two shoot days a month, editing built for the Instagram and TikTok algorithms.
04✓
Posts, stories, copy
12 posts a month, 30 stories in Base and 60 in Business. Copy in Russian and Uzbek.
05✓
Community management
Replies to comments and DMs during business hours, review handling and lead handoff to your sales team.
06✓
Targeted ads
Meta Ads (Instagram and Facebook) in every package: up to 3 campaigns in Base, unlimited plus Telegram Ads in Business. Ad spend is paid separately.
07✓
Influencer campaigns
Selecting influencers and Telegram channels, briefs and posting control. Our fee is 20% of the integration budget.
08✓
Reporting
A monthly report: reach, ER, leads and cost per lead. Business adds a call every 2 weeks, Taska CRM and end-to-end analytics with a dashboard.
Content formats
6 types. You need them all.
Each format has a job. Video drives virality. Carousels educate. Stories keep you close to your audience. We run all formats together.
01
Reels / Shorts
15-22 seconds. A hook in the first second, a story, a CTA. Virality × algorithm.
02
Carousels
5-10 slides with key points. Content people spend time on, ideal for education.
03
Story series
Daily touchpoints with your audience. Polls, votes and direct offers.
04
UGC
Content created by your customers. Trust × conversion. We launch the mechanics.
05
Live streams
Live sessions for launches, Q&A and expert topics. A real connection with your audience.
06
Expert videos
Long YouTube videos that show expertise. Long-term SEO and trust.
Strategy
The three pillars of SMM.
Content works together with community management and paid reach. That is how an audience grows steadily.
01
Content
Systematic content production: strategy → plan → production → publishing. 20+ pieces of content a month.
02
Community
Community management: replies to comments and DMs, review handling, follower retention. Your audience hears back every day.
03
Paid reach
Targeted ads for reach and leads. Boosting top organic posts. A clear split between channels.
Results
Figures from our cases.
Results from published case studies: budget, timeline and what the business got. Each card links to the full case (in Russian).
Process
How we work.
Six parallel streams in a continuous cycle: something moves forward every day.
01
[AUDIT]Audit
We analyze your current accounts, competitors and audience, then define growth points and priorities.
1-2 days
02
[STRAT]Strategy
Tone of voice, content pillars, a 30-day publishing plan and KPIs.
3-5 days
03
[PROD]Production
Shoots 1-2 times a month, editing and copywriting. Content is prepared 30 days ahead.
ongoing
04
[PUB]Launch
Posts go out on schedule at the best times. Stories every day, posts as planned, 2 Reels a week.
2-3 days
05
[CM]Community
Replies to comments and DMs within an hour. Work with UGC, reviews and feedback.
7/7
06
[ADS]Ads
Boosting the best posts plus targeting for reach and leads. Weekly A/B tests of creatives.
continuous
Visual portfolio · SMM
What we shoot.
Work in 5 industries: restaurants, fitness, fashion, design, tourism.
14 photos in this industry
Food with atmosphere, interiors, the venue team.
Influencer marketing
Collaborations with influencers.
An optional channel billed separately from the SMM retainer. We handle selection, negotiations, briefs, control and reporting.
How we price it
Nano · 5-25k
barter
or 200-800K UZS
Micro · 25-100k
1.5-5M
UZS per integration
Top · 100k+
from 5M
UZS, booked 30 days ahead
Our work is added to the integration cost: choosing influencers who fit the brand, the brief, approvals, posting control and results analysis.
Our fee
20%
of the integration budget. 18% for 11 or more integrations.
- Our own database of Uzbek influencers
- Contract and closing documents
- KPIs: reach, CPV, clicks, leads
Team
6 roles on every account.
Nobody works alone. Content is teamwork: strategy, production, copy and community management.
ST
Strategist
Tone of voice, content plan, KPIs
PR
Producer
Coordinates shoots, graphics and posting
VG
Videographer
Reels, story videos, longer videos
MT
Editor
Fast-paced editing built for the algorithms
CW
Copywriter
Post copy, scripts, captions
CM
Community manager
Replies to DMs and comments, UGC, reviews
Who it's for
3 types of clients.
The approach depends on your business stage and goals. There is no one-size-fits-all solution.
01
Brands
Local and national brands with a ready product that want a steady sales channel and awareness.
02
Experts
Doctors, lawyers, coaches: a personal brand with expert content and a steady flow of clients.
03
Startups
Young projects that need to claim a niche fast: we test ideas, find what goes viral and grow reach.
Choosing an agency
How to choose the best SMM agency in Tashkent.
The best agency is not the loudest one or the first in a directory. It is the team that fits your niche, unit economics, production volume and the way you handle leads.
25
points out of 100
Case studies in a similar niche
Not just a nice-looking account: starting point, period, content, budget and business result.
20
points out of 100
Full-funnel metrics
Reach and ER are linked to leads, CRM, CPL and lead quality.
15
points out of 100
Production without gaps
Clear shoot frequency, volume of Reels, carousels and stories, approval timelines and team replacement.
15
points out of 100
Transparent budget
Agency fee, production, influencers and ad spend are separate; account access stays with your business.
15
points out of 100
Experience in Uzbekistan
Russian and Uzbek content, Instagram, Telegram, local influencers and cultural context.
10
points out of 100
Contract and accountability
KPIs, roles, calendar, reporting and the exit process are fixed in writing.
SHORTLIST RULE
Compare at least three teams using the same questions.
Ask for a similar case study, a sample report, a content production calendar, team roles and an estimate with ad spend listed separately. Red flags: guaranteed viral videos, an ad account the agency owns and reports that only count followers.
Pricing
Transparent prices.
Prices cover one month of work by our team. Ad spend and influencer fees are paid separately and are not part of the package.
// 01
Base
Regular social media management
13.9M
UZS / month
- ✓12 posts, 8 of them Reels
- ✓30 stories a month
- ✓1 shoot day
- ✓Meta Ads, up to 3 campaigns
- ✓Copy in Russian and Uzbek
- ✓Replies to comments and DMs
- ✓Monthly report
- ✓Ad spend from 2.5M UZS, paid separately
timeline
paid monthly in advance
Popular
// 02
Business
Content, ads and leads in your CRM
19.9M
UZS / month
- ✓12 posts, all Reels
- ✓60 stories a month
- ✓2 camera shoot days
- ✓Unlimited Meta Ads plus Telegram Ads
- ✓Ad creatives and a funnel into the CRM
- ✓Taska CRM and end-to-end analytics
- ✓A call every 2 weeks
- ✓Ad spend from 5M UZS, paid separately
timeline
paid monthly in advance
// 03
Premium
A dedicated team for your brand
from 25M
UZS / month
- ✓Content volume per project
- ✓Camera and production crew
- ✓All ads plus a media plan
- ✓Dedicated team and SLA
- ✓Taska CRM and end-to-end analytics
timeline
paid monthly in advance
For your industry
Industry solutions
Case studies
SMM in action.
- Terrasa.uz, a maker of WPC decking and facades. 8 Reels, 4 posts and 60-90 stories a month, on-site shoots and precise targeting: a client worth $18,000 came through Instagram in the first month.
- Maritas Food, healthy meal delivery. Strategy, shoots and Meta lead campaigns: about 1,500 leads in 3 months at $0.40-0.41 each.
- VirtPay, gaming payments. Content in the language of gamers and narrow targeting: 4,000+ customers in the first month on a $233 ad budget.
- Tomyumbar, launching a Thai restaurant in Tashkent. POV Reels, a shoot day every 3 weeks, a UGC mechanic with guests and local food bloggers.
- Bubchen, German baby cosmetics. Expert posts with a pediatrician, a "mom diary" series and collaborations with Tashkent parenting bloggers.
- Contour Studio, interior design. Reels scripts shot on site, where the site manager explains the process, with a consistent editing and caption style.
Tashkent
Why work with an SMM agency in Tashkent
Shoots on location
We shoot at your restaurant, clinic, showroom or site in Tashkent. Meetings, the brief and the strategy presentation happen at our office, at yours or online.
Russian and Uzbek
Copy, scripts and stories in both languages. Our team includes native Uzbek speakers for shoots and copywriting.
Local channels
Instagram and Telegram as the main platforms in Uzbekistan, plus local influencers, Telegram channels and neighborhood communities.
Contract and prices in UZS
A contract with TIPA AGENCY LLC, prices in UZS, payment by bank transfer against an invoice and closing documents.
You can find TIPA agency on Google Maps, Yandex Maps and 2GIS. We work across all of Tashkent: Yunusabad, Mirzo Ulugbek, Chilanzar, Yakkasaray, Mirabad, Shaykhantakhur, Almazar, Uchtepa, Sergeli, Yashnabad and Bektemir. Projects from other regions are run online, with shoots arranged separately.
Before you order
What to read before ordering SMM
Our guides are currently published in Russian.
- How much SMM costs in Tashkent in 2026 →
- SMM agency or an in-house specialist →
- Instagram promotion in Tashkent →
- Reels for business: ideas, volume and cost →
- A Telegram channel for business →
- Instagram Ads or Telegram Ads →
- SMM KPIs and dashboards: what to measure →
- SMM ROI: linking content to sales →
- How to send Instagram leads to a CRM →
FAQ
Frequently asked questions.
How much does SMM cost in Tashkent?+
The Base package costs 13.9M UZS a month: 12 posts, 8 of them Reels, 30 stories, a shoot day and up to 3 Meta Ads campaigns. Business, 19.9M UZS, adds 12 Reels, 60 stories, 2 camera shoot days, unlimited ads with Telegram Ads, Taska CRM and end-to-end analytics. Premium, from 25M UZS, brings a dedicated team, production and a media plan. Ad spend and influencer fees are paid separately; in Business and Premium we add 10% of ad spend above $3,000 a month. We break down market prices in our article on SMM costs in Tashkent (in Russian).
What does Instagram management include?+
Strategy and a monthly content plan, shooting and editing Reels, posts and stories, copy in Russian and Uzbek, replies to comments and DMs during business hours, Meta Ads setup and a monthly report. The exact scope depends on the package and is fixed before we start.
Which social networks do you manage?+
Instagram, Telegram, TikTok and YouTube. Facebook runs together with Instagram through Meta Ads Manager: targeting, retargeting and the brand page. You can also order a Telegram channel only: strategy, content, audio content and promotion through influencers, with a budget from 2.5M UZS a month.
Is ad spend included in the package price?+
No. The package pays for the team. Ad spend for Instagram, Facebook, TikTok and Telegram goes directly to an ad account owned by your business. We set up campaigns, test creatives and suggest a budget after the audit.
How soon do you launch, and when will I see results?+
The audit takes 1-2 days, strategy 3-5 days and the publishing launch 2-3 days. In the first 2 weeks we test formats, topics and posting times; by the second month it is clear what works. If there is no growth after 2 months, we review the reasons openly and change the strategy. Payment is monthly, in advance.
How many followers can we gain in a month?+
It depends on your niche and budget. Organically, a small business gains 100-500 a month, or 1-3k with the right viral content. With paid ads, 2-10k or more. We do not chase follower counts, though: what matters is a quality audience that buys.
Do you guarantee viral Reels?+
Nobody can guarantee virality: the TikTok and Instagram algorithms are unpredictable. But we know how viral videos are structured and apply that.
How many shoots are needed, and can you work without them?+
An active account needs 1 long shoot (4-6 hours) and 1 short shoot (2 hours) a month for urgent content. From that we produce 20+ pieces of content. We can work without shoots, using UGC, graphics and stock content, but it is a compromise. Your own shoots make content more authentic and recognizable, so we recommend budgeting for production.
Do you create content in Uzbek?+
Yes, regularly. Our team includes native Uzbek speakers for shoots and copywriting.
What does community management include?+
Replies to every comment and DM within 1 hour during business hours. Handling negative comments and reviews. Running contests and polls. Handling objections and passing leads to your CRM or sales team.
How do you report on results?+
Once a month we send a report with reach, ER, clicks, leads and cost per lead by channel. Business adds a call every 2 weeks and an end-to-end analytics dashboard. KPIs are agreed at the strategy stage. When leads from Instagram and Telegram go into your CRM, you can see how many turned into sales. We explain which metrics a business should track in our article on SMM KPIs.
Do you work under a contract? How do we pay?+
Yes. We work under a contract with TIPA AGENCY LLC, with prices in UZS. Payment is made by bank transfer against an invoice, and we provide closing documents. Our office is in Tashkent: the brief and strategy presentation can take place at our office, at yours or online.
Ready to launch your SMM?
Tell us the task. We reply in 15 minutes. Diagnostics and a proposal are free.