Marketing systems and end-to-end analytics in Tashkent
Marketing you can measure. We audit your marketing department, set roles and KPIs, write processes, plan the budget and connect end-to-end analytics: ad spend, lead, deal and revenue in one report. We can also run your marketing as an outsourced department.
Outsourced marketing department and marketing analytics in Uzbekistan
Many companies have marketing but no system: ads run in several channels, leads are scattered across Telegram, Instagram and the phone, reports are pulled together by hand in Excel, and nobody can say for sure which channel brings in money. Putting the marketing department into a system fixes this: every role has a clear job, every channel has a KPI and you can follow every sum from ad spend to revenue.
We start with an audit. We review your ad accounts, website, analytics, CRM and reports, and talk to the owner and the team. You get a map of where money is lost and a 90-day plan. Then we either implement the plan ourselves or work alongside your team. If you need it, we take over marketing completely as an outsourced marketing department with strategy, channels, budget and reporting.
End-to-end analytics is the backbone. We connect GA4, Yandex Metrica, UTM tags, call tracking and your CRM into one dashboard, so spend, leads, deals and revenue are visible for each channel. Our end-to-end analytics page and the article "What end-to-end analytics is and why businesses in Uzbekistan need it" explain how it works (both in Russian). The first diagnostic call is free, and we quote the price after the audit.
When it is time to systematize marketing
If you recognize your company in at least two of these, start with an audit.
You cannot see which channel makes money
Ads run on Instagram, Google, Yandex and with bloggers, while budget decisions are made by gut feeling.
Leads get lost between ads and sales
Nobody knows whether a lead became a deal, for how much, or which campaign it came from.
Reports are built by hand
Every month, exports from ad accounts, the CRM and spreadsheets are merged manually: slow, error-prone and always late.
Reports show reach, not revenue
Your marketer or agency shows likes and impressions, and "what did we get for the budget" stays unanswered.
A budget without a plan
Marketing gets whatever money is left over, with no media plan and no target cost per customer.
Everything depends on one person
There are no written processes and the accounts are not in the company name: when a marketer or agency leaves, the knowledge and accounts leave too.
What a marketing system includes
Take the full package or individual blocks. We fix the exact scope in the quote after the audit.
Marketing audit
Channels, budgets, website, analytics, CRM and reports. We find where leads and money are lost and what to fix first.
Roles and KPIs
Who owns what: marketer, SMM, ads specialist, contractors and the sales team. Every role gets KPIs tied to revenue, not reach.
Processes
How tasks are set, content is approved, ads are launched and leads are handed to sales. We write the processes around your team.
Reporting
One report format: spend, leads, deals, revenue, plus CPL, CAC and ROMI by channel. A weekly and monthly meeting rhythm.
Budget planning
A media plan by channel and month, target cost per lead and per customer, and rules for moving money between channels.
End-to-end analytics
GA4, Yandex Metrica, UTM tagging, call tracking, CRM integration and a dashboard. You can follow the path from ad to payment.
Outsourced marketing
A turnkey marketing department: strategy, channel management, contractors, budget and reports. Take some functions or all of them.
Team training
We train your marketer and sales managers to work with the dashboard, UTM, CRM and processes, so the system keeps running without us.
Marketing analytics in Tashkent
We connect ads, the website, calls and the CRM so you can follow the path from spend to revenue for every channel and campaign.
- · GA4
- · Yandex Metrica
- · Goals and events
- · UTM tags
- · click-id (fbclid, gclid, yclid)
- · Promo codes
- · Static call tracking
- · Dynamic with virtual numbers
- · Telephony + CRM
- · Taska
- · Bitrix24
- · AmoCRM
- · Spend → lead → deal → revenue
- · CPL, CAC, ROMI, ACoS
- · Revenue in UZS
- · Central Bank exchange rate
- · Payme, Click, Uzum
Stages and timelines
The diagnostic takes 1-2 days, the audit and plan 3-5 days. Implementation timelines depend on the plan we agree after the audit.
Free diagnostic
A call or meeting about goals, channels, budget and who is on the team. We request access to ad accounts, analytics and the CRM.
Audit and plan
A report on where leads and money are lost and the state of analytics, roles and budget. A 90-day plan and a quote.
End-to-end analytics
UTM tagging, goals in GA4 and Metrica, call tracking, CRM integration and a dashboard with CPL, CAC and ROMI.
Roles, KPIs, processes
We assign responsibilities, set KPIs, write processes and build the media plan and report format.
Management and training
We run marketing as an outsourced department or support your team: reports, reviews of the numbers, budget decisions and training.
What an outsourced marketing department costs
We quote after the audit: without it, any number would be a guess. The first diagnostic call is free.
Marketing audit
- ✓Channel and budget review
- ✓Analytics and UTM check
- ✓Lead path to CRM and sale
- ✓Team roles and workload
- ✓90-day plan
Systematization
- ✓End-to-end analytics and dashboard
- ✓Roles, KPIs and ownership
- ✓Processes and report format
- ✓Media plan and budget
- ✓Team training
Outsourced team
- ✓Strategy and quarterly plan
- ✓Channel and contractor management
- ✓Budget and media plan
- ✓Monthly revenue report
- ✓KPIs in the contract
Processes and systems we have built
- URBAN 210: relaunch of a fitness club: shared processes for reception, admins and trainers, staff training and automated subscription sales. ROI grew by 71% in a year.
- Taska.uz: a business management system: process logic, a clear structure of responsibility and a transparent picture for the manager.
Trusted by brands.
From local makers to international corporations. 20 active projects with real challenges and measurable results.
A marketing partner in Tashkent
Face-to-face meetings
We run the audit, plan review and report sessions at our Tashkent office, at yours or online.
Contract in UZS
We work as TIPA AGENCY LLC under a contract in Uzbekistan, with payment to our bank account and no currency risk.
Money in UZS
Analytics shows revenue in UZS, pulls the Central Bank exchange rate automatically and counts Payme, Click and Uzum payments.
Local channels
Instagram, Telegram, Google, Yandex, 2GIS and maps: we measure the channels where your customers actually search and buy.
Office: Kiyot (C-5), 65, Tashkent. We work across Tashkent and run projects from other regions of Uzbekistan online.
Read more about marketing systems and analytics
Our guides are currently published in Russian.
- What end-to-end analytics is and why businesses in Uzbekistan need it →
- End-to-end analytics: ads → website → CRM → revenue →
- How to switch marketing agencies and hand over access →
- How to compare marketing agency proposals →
- Marketing agencies in Tashkent: scope and cost →
- SMM agency or an in-house SMM specialist →
- SMM KPIs and dashboards: what a business should measure →
- How to measure calls and leads from maps →
- Telephony and CRM: call routing and missed-call control →
- CRM ROI: how to calculate the payback →
- Analytics and attribution glossary for business →
Questions about marketing systems
What does putting marketing into a system mean?+
It means running marketing as a managed system: every role has clear tasks and KPIs, there are written processes, a budget plan and one report, and end-to-end analytics shows how much money each channel brought in. The goal is to make decisions based on numbers, not feelings.
How much does an outsourced marketing department in Tashkent cost?+
We quote after the audit. The price depends on the number of channels, the state of your analytics and CRM, the size of your team and how much of the work you hand over to us. The first diagnostic call is free. For agency clients, end-to-end analytics is included in the service fee rather than sold as a separate subscription.
How does the work start?+
With a free diagnostic call or meeting about your goals, channels, budget and team. Then the audit: we review ad accounts, the website, analytics, CRM and reports, and talk to the owner and staff. The audit ends with a map of losses, a 90-day plan and a quote.
How is an outsourced marketing department different from an in-house marketer?+
An in-house marketer is solely responsible for strategy, ads, content and reports, so everything depends on one person. A turnkey marketing department gives you several specialists, working processes and analytics at once. You can combine both: keep your marketer and hand us analytics, processes and some of the channels.
We already have a marketer. Will you work with them?+
Yes, this is a common setup. We build the system: roles, KPIs, processes, dashboard and media plan, while your marketer keeps running the channels. We train them and your sales managers to work with reports, UTM and the CRM, so the system keeps working after the project ends.
What do you need to set up end-to-end analytics?+
Access to your ad accounts, the ability to add a script to your website and, if you have them, access to your CRM and telephony. We set up a basic dashboard in a day. Then we tag ads with UTM parameters, configure goals in GA4 and Yandex Metrica and link leads to deals in the CRM.
Does it work without a CRM?+
Yes. Leads and deals can be tracked right in the analytics system as a simple pipeline with deal amounts. If you get a lot of leads you will still need a CRM, and we implement it ourselves: Taska, Bitrix24 or AmoCRM.
How do you track phone calls?+
We connect static call tracking (one number per channel) right away. Dynamic number insertion works if you have telephony with virtual numbers in Uzbekistan: we will explain how to set it up and link calls to the CRM.
What KPIs do you set for a marketing department?+
KPIs tied to money: cost per lead (CPL), customer acquisition cost (CAC), return on marketing investment (ROMI), advertising cost of sales (ACoS) and conversion at each funnel stage. We set specific targets after the audit, once the baseline numbers are visible. In the outsourced format, KPIs are written into the contract.
We are leaving another agency. What happens to access and data?+
Ad accounts, analytics and the CRM should belong to your company, not to a contractor. We help you take over access, keep the history and rebuild reporting. There is a detailed checklist in our article on switching marketing agencies (in Russian).
Do you work under a contract?+
Yes. We work as TIPA AGENCY LLC under a contract in Uzbekistan. The contract fixes the scope, timelines, price and reporting procedure. Payment is in UZS to the company bank account.
Do you only work with companies in Tashkent?+
Our office is in Tashkent and most meetings happen here. We work with companies from other regions of Uzbekistan online: the audit, analytics setup and regular reports do not require being there in person.
Ready to put your marketing in order?
Tell us the task. We reply in 15 minutes. Diagnostics and a proposal are free.