PPC and targeted advertising in Tashkent
We manage the whole paid funnel, not just one ad platform. We set up and manage search ads in Google Ads and Yandex Direct and paid social on Instagram, Facebook, Telegram Ads and TikTok. We split the budget, connect every channel to analytics and your CRM, and optimize campaigns for leads and sales.
One team for every channel.
Search ads reach people who are already looking for your product or service. Paid social reaches people who have not searched yet but are ready to buy. We run both together and measure results in one system, from impression to a sale in your CRM.
Google Ads and Yandex Direct
Search, YouTube and display networks. Ads on "buy", "price" and "in Tashkent" queries, conversion tracking and sales data sent back from your CRM.
Instagram, Facebook, Telegram, TikTok
Audiences by interests, location and behavior, lookalikes, retargeting and creatives for each platform. Location targeting down to Tashkent districts.
5 platforms. Each has a job.
For each platform: who it suits, which formats we use and what exactly we do in the ad account. CPM and CPC are typical ranges from our campaigns; you get an exact forecast after the brief.
Google Ads
Services, B2B, healthcare, real estate, education and online stores: anything people search for on Google.
- Search campaigns by keyword
- YouTube and the Google Display Network
- Remarketing to site visitors
We build keyword lists in Russian and Uzbek (Cyrillic and Latin), negative keywords and an intent-based campaign structure. We set up conversions for forms, calls and Telegram clicks, and send lead status from your CRM back to Google Ads so bidding learns from sales, not clicks.
Yandex Direct
Russian-language demand in Tashkent, B2C and B2B niches where your audience searches on Yandex.
- Yandex search ads
- Yandex Advertising Network
- Retargeting by Metrica goals
First we check whether there is demand on Yandex in your niche and build a budget forecast. We set up Yandex Metrica goals, run a pilot for one priority service and decide on scaling by leads and sales. We do not copy Google campaigns: Yandex has its own keywords and bidding strategies.
Instagram and Facebook
B2C, retail, delivery, salons, clinics, restaurants and lifestyle: anything people buy with their eyes.
- Reels, Stories and Feed
- Lead forms and Direct messages
- Lookalike audiences and retargeting
We build audiences by interests, location and behavior, lookalikes from your customer base and retargeting to site and profile visitors. We set up the pixel and events and optimize campaigns for leads or purchases. Location targeting can be narrowed to the Tashkent districts around your store.
Telegram Ads
B2B, education, finance, IT, media and communities whose audience reads Telegram channels.
- Sponsored messages in channels
- Targeting by topic and specific channels
- Traffic to a channel, bot or website
We pick the channels and topics your audience reads, write short ads that follow Telegram rules, and track cost per subscriber and per lead. We keep the official Telegram Ads platform separate from paid posts bought from channel owners: they are different tools with different pricing and tracking.
TikTok Ads
Young audiences, FMCG, e-commerce, entertainment, education and mobile apps.
- Vertical in-feed video
- Spark Ads built on organic videos
- Traffic to a website, lead form or messenger
We make creatives in the language of TikTok: short videos with a strong hook, UGC and trends. We test several videos at launch because creatives burn out faster on TikTok than on Instagram. CPM and CPC come from the ad account forecast after the brief.
Two different jobs.
Social media pushes demand: we show ads to people who were not searching. Search captures hot demand from people who already want to buy. The channels work best together.
Meta · TikTok · Telegram
We push demand. We reach people who were not looking yet but will want it.
- Precise targeting. Segments by interests, behavior and lookalikes
- Creatives that sell. Video, A/B tests, UGC
- Retargeting. Pixels, events and visitor audiences
Google · Yandex
We capture hot demand. The customer is already searching, and we put you in front of them.
- Hot demand. Queries with clear buying intent
- Negative keywords. We filter out junk traffic and irrelevant clicks
- Fast start. First leads in the first days after launch
From impression to sale.
A worked example for retail: $40 average order, $1,500 a month on Meta and Yandex. The numbers show how traffic narrows at each step of the funnel.
- 01CTR ↑Ad click-through: creatives, headlines, extensions
- 02Lead CR ↑Site conversion: offer, form, page speed
- 03Deal CR ↑Lead quality: targeting, negative keywords, response time
- 04AOV ↑Average order: upsells, bundles, loyalty
What an audience looks like.
A sample targeting set for a premium niche in Tashkent. We size segments, reach and CPM before the campaign starts.
5 metrics from impression to revenue.
Each metric drives the next one. We optimize the whole chain, not a single point.
Cost per 1,000 impressions
What it costs to show your ad 1,000 times. Sharper targeting and stronger creative make it cheaper.
Cost per click
What it costs to bring a visitor to your site. Depends on the creative and how relevant the offer is.
Site conversion rate
The share of visitors who submit a lead. Depends on usability, speed and the offer. 2-5% is normal.
Customer acquisition cost
What you pay for one customer: ad spend divided by the number of customers. The key metric.
Return on ad spend
Revenue earned per 1 sum of ad spend. ROAS 4× means 4 sum of revenue for every sum spent.
8 items in every plan.
Strategy
Choosing channels, budgets and hypotheses. Unit economics: allowable cost per customer, LTV, target ROAS.
Creatives
10 to 20+ creatives a month depending on the plan: static, video, carousels and ad copy. A/B tests.
Setup
Ad accounts, pixels, conversion events, audiences, lookalikes, retargeting and UTM tagging for analytics.
Optimization
Daily campaign checks: we pause what does not work, scale what does and clean up search terms.
Landing pages
Test versions of landing pages for ads, adapted to each channel audience.
Analytics
GA4, Yandex Metrica, ad account data and CRM in one dashboard.
Reporting
A weekly report and a monthly review with conclusions and a plan for the next period.
Hypothesis tests
A new hypothesis every 2 weeks: audience, creative, offer or channel.
6 steps to stable results.
Launching one channel takes about a week, a multi-channel setup about two. First leads arrive in the first days; a stable cost per lead comes after 2-4 weeks of testing.
Audit
We review current campaigns, competitors and audiences, then calculate unit economics and realistic KPIs.
Strategy
We pick channels for the goal, split the budget, build keyword lists for search and audiences for social.
Creatives
We produce creatives and copy for each platform: video, static, carousels and search ads.
Launch
We launch test campaigns on a limited budget and collect the first data.
Optimization
We track cost per lead daily, pause weak ad sets and campaigns, and clean up search terms.
Scale
Once cost per lead and ROAS are stable, we increase the budget on winning campaigns.
Transparent pricing.
Monthly agency fees. Ad spend is separate and paid directly to the ad platforms.
Paid social
- ✓Start: Meta Ads, up to 3 campaigns, creatives from your materials
- ✓Growth: Meta and Telegram Ads, up to 6 campaigns, 8 creatives a month
- ✓Setup, optimization and reporting
- ✓Ad spend separate, from 2.5M UZS a month
Search ads
- ✓Google Ads or Yandex Direct: search and remarketing
- ✓Both platforms: search, networks, remarketing, maps and analytics
- ✓Negative keywords and search term cleanup
- ✓Ad spend separate, from 2.5M UZS a month
Performance
- ✓Paid social and search working together
- ✓End-to-end analytics down to sales
- ✓Leads into your CRM
- ✓+10% of ad spend above $3,000 a month
Agency fee
A fixed monthly amount by plan covering strategy, creatives, setup, management and reporting. The price depends on the number of channels and creative volume.
Ad spend
Paid directly to the ad platforms and not included in the fee. At least 2.5M UZS a month, otherwise there is not enough data to optimize.
Accounts and access
We recommend that your company owns the ad accounts, pixels and analytics. We work with admin access, and the campaign history stays with you.
Contract and payment
A contract with TIPA AGENCY LLC in Uzbekistan, invoices in UZS and payment by bank transfer. Video production, if needed, is quoted separately.
Reporting down to sales, not clicks.
We report money, not reach: how many leads, at what cost, how many became customers and how much you earned on every sum of ad spend.
Operational report
- Spend, impressions, clicks, CTR and CPC for each channel
- Leads and cost per lead by campaign and creative
- What we paused, what we scaled and why
Results review
- Qualified leads and sales from your CRM
- Customer acquisition cost (CAC) and ROMI by channel
- Conclusions and a hypothesis plan for next month
Dashboard
- Ad account, GA4 and Yandex Metrica data in one place
- UTM tagging under one naming convention
- Access for the owner and the sales team
End-to-end analytics
We connect ads, the website, calls, Telegram and your CRM in one report, so you see which campaign brought a sale, not just a lead.
Ads in numbers.
Published case studies on Meta paid social. Figures come from project reports. Case pages are in Russian.
- VirtPay: 4,000+ customers in the first month on a $233 paid social budget. Narrow segments by game and interest, a creative for each segment, optimization for purchases.
- Maritas Food: about 1,500 leads in 3 months at $0.40-0.41 per lead. Meta lead campaigns, creative and audience tests, retargeting to engaged users.
- Snovidenie.uz: leftover stock sold in 2 weeks instead of the planned month, at about $0.16 per lead. A performance funnel for warm and lookalike audiences.
Why work with a Tashkent team on your ads
Ads in two languages
We run campaigns and creatives in Russian and Uzbek and collect keywords in Cyrillic and Latin script: people in Tashkent search both ways.
Targeting by Tashkent district
For physical locations we target the nearest districts, so leads come from people who can actually reach you.
Leads from Telegram and calls
In Tashkent customers often message on Telegram or call instead of filling in a form. We connect those inquiries to ads through your CRM too.
Contract and prices in UZS
We work under a contract in Uzbekistan, with agency fees invoiced in UZS. We meet at our Tashkent office or online.
You can find TIPA agency on Google Maps, Yandex Maps and 2GIS. We work across all of Tashkent: Yunusabad, Mirzo Ulugbek, Chilanzar, Yakkasaray, Mirabad, Shaykhantakhur, Almazar, Uchtepa, Sergeli, Yashnabad and Bektemir. Projects from other regions of Uzbekistan are run online.
What to read before launching ads
Our guides are currently published in Russian.
- Google Ads in Uzbekistan: budget and CPC →
- Google Ads brings clicks but no leads →
- Landing pages for Google Ads →
- When Yandex Direct works in Uzbekistan →
- SEO or PPC in Uzbekistan →
- Instagram Ads or Telegram Ads in Uzbekistan →
- How much paid social costs in Tashkent →
- How to choose a paid social specialist in Tashkent →
- Leads from paid social but no sales →
- Performance advertising launch checklist →
- Performance ad ROI: from click to profit →
- What end-to-end analytics is →
Frequently asked questions.
How much does PPC advertising cost in Tashkent?+
Managing one platform, Google Ads or Yandex Direct, costs 3.9M UZS a month: search and remarketing. Both platforms together cost 5.9M UZS: search, networks, remarketing, maps and analytics. Launch is included in the first month. Ad spend is paid separately, directly to Google or Yandex, from 2.5M UZS a month. An audit of your existing account costs 1.9M UZS and counts toward the first month of management.
How much do Instagram, Telegram or TikTok ads cost?+
Paid social Start costs 4.9M UZS a month: Meta Ads, up to 3 campaigns, creatives from your materials. Growth costs 7.9M UZS: Meta and Telegram Ads, up to 6 campaigns and 8 creatives a month. Performance with end-to-end analytics and CRM costs 12.9M UZS, plus 10% of ad spend above $3,000 a month. Ad spend goes directly to the platforms, from 2.5M UZS a month.
What is the minimum ad budget?+
From 2.5M UZS a month. With less, data builds up too slowly to optimize campaigns properly. We raise the budget once leads hit the target cost.
Search ads or paid social: which should I choose?+
Search works when people already look for your product or service: clinics, repairs, B2B services, real estate. Paid social is for creating demand or for products people buy with their eyes: food, fashion, beauty, entertainment. The best results usually come from both: social builds demand, search and retargeting capture it.
Does Yandex Direct work in Uzbekistan?+
Yes, ads can be shown in Uzbekistan, but not every niche has demand on Yandex. We check demand and build a budget forecast first, then run a pilot for one service and decide on scaling by leads and sales. If demand is low, we will recommend Google Ads or paid social instead.
What does Google Ads setup include?+
Keyword research in Russian and Uzbek, negative keywords, an intent-based campaign structure, ads and extensions, conversion tracking (forms, calls, Telegram) and lead status sent back from your CRM. After launch we clean up search terms and shift budget to campaigns that drive sales.
How soon will we see results?+
One channel launches in about a week, a channel mix in about two. First leads arrive in the first days, a stable cost per lead after 2-4 weeks of testing, and stable ROAS in 30-60 days. Promises of "sales in 3 days" usually mean a burned budget.
Do you guarantee results?+
No agency can guarantee cost per click or lead volume in advance: it is an auction. We set KPIs in the contract after an audit, based on your unit economics and competitors, and show progress toward them every week.
Can you run ads in Uzbek?+
Yes, and it is often needed. We run separate ad groups in Russian and Uzbek and collect search keywords in both Cyrillic and Latin script, so ads reach audiences in Tashkent and the regions more precisely.
Who owns the ad accounts?+
We recommend that your company owns the ad accounts, pixels and analytics, and we work with admin access. That way the campaign history, audiences and data stay with you if you ever change contractors.
How do you report?+
Every week we send a report on spend, leads and cost per lead by channel. Every month we review sales from your CRM, customer acquisition cost and ROMI. A dashboard with ad account, GA4 and Yandex Metrica data is available 24/7, and we add end-to-end analytics for the full picture.
Do you run retargeting?+
Yes. Retargeting is usually the most profitable segment because these people already know you. We use pixels, site and profile visitor audiences, lookalikes from your customer base and remarketing in Google and Yandex.
Ready to launch your ads?
Tell us the task. We reply in 15 minutes. Diagnostics and a proposal are free.
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